Inaugurated by celebrated Bollywood actress Karisma Kapoor, ethnic wear retail outlet Neeru’s has opened its first store in New Delhi. The store was the brand ambassador of Neeru’s who also endorses the company’s renowned wedding collection. Inspired by the success of Neeru’s outlets in other cities, the Delhi store is spread over 3,200 sq ft and is innovatively designed to allow customers to get a glimpse of the different products on offer. Further, the company is planning to unveil more stores in North India by cover entire Delhi/NCR as well as some strategic shopping hubs like Rajouri Garden, Lajpat Nagar and Ambience Mall (Gurgaon) along with stores in Lucknow and Chandigarh. Retail expansion now aggressively taking place in the retail domain is an added business advantage for the signage companies that indulge in in-store fabrications and branding projects.
