Firefox Bikes, India’s premium bicycle brand, a Hero Cycles Group company, has opened its new Experience Centre in Navi Mumbai. The bicycle brand plans to expand footprint by adding 150 stores across India with 8 experience centres in major metros and tier-1 cities. Each touchpoint of the Firefox Experience Centre is designed to elevate customer interaction so that they engage with the brand, its products, and services on a whole new level. The store will have digital engagements through VR and gamification, enriching the buying experience and making customer’s interaction with the brand more meaningful. It’s a completely new refreshed brand identity in-store, making it more cutting-edge and true to the Firefox brand. Retail expansion plan of Firefox Bikes is a new business opportunity for the signage companies whose activities involve in in-store branding, designs, graphics and such tasks.
