FILA has opened its flagship Heritage store at Phoenix Market City Mall in Pune. The newly opened store is of 1,068 sq ft. The bold, oversized, backlit logo of the store is configured to reveal the store’s exteriors from afar. Also reflecting its classic-meets-contemporary vibe with iconic red, white and blue colour palette, the muted store interiors serve as the ideal backdrop to showcase a show-stopping and vibrant Fila Heritage autumn/winter 2018 collection. Global campaign images are displayed around the store as a visual treat to the eyes. Opening of the new high-end stores like FILA Heritage is an added business opportunity for the signage companies dealing in in-store projects.
