Fila India, a sporting goods company owned by Cravatex Brands Limited (Indian arm of the Batra Group), is adopting a competitive expansion strategy in the country as it forecasts the opening of one hundred stores. With a strong comeback of sports brands witnessed recently and a shift in consumer preference towards sports inspired athleisure clothing and footwear, investments are being made to reinforce the offer of such brands across the globe. The Italian sports and fashion brand Fila has planned to capitalize on this trend and strengthen its presence in India with an aggressive expansion strategy. This retail expansion strategy of the company is a fresh business opportunity for the signage companies engaging in in-store design, display and graphic projects.
