FESPA Eurasia 2013, which took place for the first time in Istanbul, Turkey on October 3-5, 2013, ‘set a new standard’ for wide format printing and signage events in Turkey. An international audience of almost 7000 individual senior decision makers travelled to the launch event from more than 98 countries. 26 percent of visitors travelled to FESPA Eurasia from outside Turkey, with the most significant visitor groups coming from Bulgaria, Iran, Greece, Russia, Pakistan and Ukraine. Notable visitor groups also attended from the UK and Germany.
There were 6,784 individual visitors at the three-day event, a figure which excludes exhibitor personnel and multiple visits, this made for busy stands and a lively launch event buzz. With many individuals also attending for more than one day, there was a lot of opportunity for the industry to exchange knowledge and discuss the latest innovations. For 73 percent of visitors their visit to FESPA Eurasia was their first time attending a FESPA exhibition, reinforcing our goal to reach new audiences, by taking the FESPA brand into developing markets.
