This year’s FESPA Digital 2014 in Munich, Germany, attracted over 100 Chinese printers, double the number that attended FESPA Digital 2011 in Hamburg. The increased attendance from China suggests that the direct presence of FESPA in China since 2013 is driving interest in FESPA among leading Chinese specialist printers. In recent years FESPA has expanded its event portfolio by introducing regional events in Mexico, Brazil, Turkey, Africa and China. The growth of the FESPA brand in these new territories has attracted new ‘fans’ who subsequently make the trip to exhibitions outside of their home country.
Similarly to the Chinese printers who travelled the 4,536 miles from China to Munich, visitor numbers from locations of other regional FESPA shows, for example Turkey, also grew noticeably. This year’s FESPA China 2014, taking place from 19-21 November 2014, has moved to Guangzhou, consistent with the pattern of the previous CSGIA event. The inaugural FESPA China 2013 drew a significant visitor audience from Eastern China, especially from Zhejiang, Jiangsu and Guangdong.
