The recent FESPA 2015 Global Expo at Cologne proved just how successful FESPA has been at consolidating its brand in Asia, as it welcomed a significant increase in Asian visitors, including nearly 300 from China. Among the 23137 visitors to FESPA 2015 in the Germany edition, there was a 59 percent increase in representatives from Asia compared with FESPA 2010, making up five percent of the total visitor base. This highlights how the FESPA brand is strengthening its presence in the region, and how the wide format marketplace is of growing interest to leading Asian printers.
Asian success in the FESPA Awards during the show is yet a proven fact for such growth. Taking place during the show, the FESPA Awards 2015 were also a very popular contest for Asian printers. Accounting for nearly 50 percent of the shortlisted entries across all categories, with particular emphasis on posters, fine art reproductions, special effect screen, and t-shirts and other garments, the skillset from Asia was certainly showcased to its best advantage.
