Fashion major Yep-Me plans to open 400 stores by the end of this financial year in keeping with the omni channel strategy followed by most e-tailers to ramp up sales. The Gurgaon-based company, which has four stores in the suburban city, has identified cities like Noida, Meerut, Bengaluru, Hyderabad, Ludhiana and Latur for expansion through franchise route, according to a source from the company. Most of the stores in metros will be company owned and operated while those in Tier II towns will be franchisee owned and operated. Such expansion spree of the company will bring in a fresh business opportunity for the signage companies whose activities involve in in-store branding, designs and such related jobs.
