To cash in on the growing demand for fashion apparels, Splash is expanding its footprint across major cities. The fashion brand, which had been a shop-in-shop brand within Lifestyle stores till 2011, now has 15 large format stand-alone stores. Launching the 15th store in Chennai, which is the second in the city, the company announces that they are planning to take the total number of stores to at least 50 in the next three years. Gradual expansion of the footprints of Fashion in major cities across the country will be an added business advantage for the signage companies dealing in in-shop branding, designs and related jobs.
