Five-year-old fashion and lifestyle portal Bewakoof.com is making another attempt to enter the brick & mortar retail space by raising a new round of $4-5 million from a new set of investors. Backed by the founders of Snapdeal, this would be Bewakoof’s second stint at trying to enter the offline retail segment, having done a pilot through distributors in 2014. To begin with, it will set up a couple of flagship stores in Mumbai before venturing into other cities. Retail sector is now expanding with the opening of new outlets, which is a positive vibe signage must tap for new in-store design and branding projects.
