Fabindia Overseas Pvt. Ltd, a retailer of ethnic wear, furniture, and table and bed linen, will invest close to Rs.150-175 crore over the next two-three years as it seeks to open 200 franchise-run stores in smaller cities. The company has thus far steered clear of taking the franchise route. For the first time, the company is opening franchisee operations because there is a lot of economic vitality in these markets. They will look at cities such as Jabalpur in Madhya Pradesh, Tiruchirappalli in Tamil Nadu and Asansol in West Bengal for its new stores. This is one of the biggest business opportunities which signage players dealing in in-shop designs, displays and other related activities can tap for new projects.
