Yet another business opportunity for the signage companies whose activities involve in in-store projects is that Fabindia is now going to double its Fab Café chain. Fabindia is fast diversifying into a segment that not many have successfully managed to ace. The Fab brand now boasts Cafes. Eight of them at present, with another three set to join the roost in weeks. Fab Cafe is under the Fabindia umbrella, but is a separate company, according to Fab Cafe’s Brand head Rebekah Blank. But, with all except one located in existing Fabindia store premises, synergies being gained are significant. First opening in March, 2017, Fab Cafes now operate in three locations in Delhi-NCR (Vasant Kunj, Aero City and Sector 29), one in Bengaluru (M G Road), one in Hyderabad (Banjara Hills), one in Mumbai and two in Chennai (Alwarpet and Besant Nagar). Recently, a new Fab Café was unveiled in Bengaluru, while two more in Mumbai and Chandigarh are set to open in January next year.
