Ethnic apparel and furnishings retailer FabIndia opened its 268th store in Mumbai, set up as an ‘experience centre’ for shoppers, much like a department store. This is the second such experience store for the retailer, with the first piloted in March in Delhi.The new store is spread over nearly 10,000 sq ft and separates the different shopping categories by apparel, furnishings, gourmet food, home and lifestyle products, an alteration facility and a Fabcafe. The company plans to open 10 such centres in the first phase of expansion by the end of December 2018, in Delhi, Mumbai and Bengaluru. Surfacing of new stores in the retail domain is a new business opportunity for the signage companies dealing in in-store projects.
