European Sign Expo 2018, which was co-located with FESPA 2018, achieved significant year-on-year growth, celebrating its largest and best-attended event to date. Total visitor attendance at European Sign Expo 2018 increased by 26 percent compared with the 2017 edition in Hamburg, with 9387 individual visitors to this year’s exhibition. This figure included those who travelled to the German capital specifically for European Sign Expo, as well as cross-over visits from sign makers and other visual communications professionals attending the expo.
With 115 exhibitors, European Sign Expo 2018 was almost 50 percent larger than the 2017 edition, and demonstrated three-fold growth over the six years since the event’s launch. The expanded event drew a global audience from 97 countries, consistent with the growing international reach of the wider FESPA exhibition. The leading countries in terms of visitor groups to European Sign Expo 2018were Germany, the UK, the Netherlands, Poland and France, with visitors travelling from as far afield as Australia for access to such a significant concentration of suppliers and technical expertise at a single event.
