Estele has expanded its offline retail presence in Pune with the opening of its fourth store in the city. Located at Seasons Mall, the new store marks another step in the brand’s strategy to strengthen its footprint across key urban markets and improve access to fashion jewellery through physical retail. The Pune launch underlines Estele’s continued focus on brick-and-mortar growth as part of its broader retail expansion plans. With an increasing number of consumers preferring in-store experiences for jewellery purchases, the brand is prioritising high-footfall malls and established shopping destinations to reach its target audience. Spanning 400 sq ft, the new store houses a curated selection of Estele’s fashion jewellery collections. Opening of such flagship store of Estele is an added and fresh business opportunity for the signage companies engaging in in-store signage and display graphic projects.
