The Shashi Ruia-led Essar Steel is betting big on retail sales of its steel products and plans to ramp-up its Hypermart outlets to 650 by the year 2012. With the infrastructure sector gaining momentum on the back of an economic revival, the company is also eyeing higher sales from its Hypermart outlets by next fiscal. The company is targeting a sale of 1.50-lakh tonne per month by then as compared to the present 1-lakh tonne, with stores doing good business in west and south India. Such new retail expansion move of the steel giant will bring new business to the signage companies dealing with in-store displays and others.
