Essar Oil is now bullish on the fuel retailing segment post diesel deregulation. After setting up 1,500 fuel retail outlets and having 1,400 under implementation, Essar Oil is planning to set up another 2,100 retail outlets, taking the total tally to 5,000 retail outlets. This will make Essar Oil largest private fuel retailer in the country. Reliance Industries, another private fuel retailer, has 1,400 outlets but only 400 of these are operational. Essar Oil said it has been doing sales of 1.8 million kilo litres of fuel per month and plans to take it to 3 million kilo litres by the end of this year. Signage companies, whose activities normally get involved in branding, display jobs in this fuel outlet or station sector, will get a new business opportunity in such mega expansion plan of Essar Oil opening 5,000 fuel retail outlets.
