Essar Hypermart, India’s first steel retail chain by Essar Steel, launches its 100th outlet in India, at Ranchi. With the launch of the new outlet, the retail major has 100 hypermarts and 419 expressmarts across India. Currently the Hypermarts’ sale accounts for 25 percent of Essar Steel’s annual revenues. But its contribution is set to rise. The company thus plans to increase the number of hypermarts and expressmarts to 126 and 650 respectively across India by March 2011. Surfacing of hypermarkets in the Indian retail segment is a new opportunity to the signage majors engaging in the in-store displays and others.
