Beauty and wellness company Emmbros Overseas, which sells its products primarily through online channels, is planning to expand its presence in offline retail, to capture a bigger market share in the chemical-free beauty space. The Panchkula-based company has five brands under its portfolio, namely St Botanica, Oriental Botanics, Man Arden, Mom & World and Muscle XP. The company now plans to reach out to modern and general trades in all the states to aggressively expand its offline reach of its products and such move is a new business opportunity for the signage companies whose activities involve in in-store graphics and branding.
