If you’re looking for a captive audience for your advertising or branding, you can’t get much more focused than an elevator—exterior or interior. Your market may only be exposed to the display for a few seconds at a time—although possibly several times a day— which means it must have an immediate impact. But if you get it right, there’s incredible potential for engagement. Elevators, situated in environments such as airports, hotels, casinos and convention centres, offer a great opportunity for semi-permanent advertising campaigns or displays. These spaces tend to be used by visitors who may be unfamiliar with the local area, so are ideal for display advertising nearby restaurants or tourist attractions.
The outside of an elevator can have a bigger impact, as people wait for it to arrive. You can incorporate the moving doors into a creative idea, complement or contrast the colour schemes of the building, use it as way-finding and much more. Drytac SpotOn White, for example, is ideal for short-term elevator graphics. This printable vinyl is designed for use on smooth interior surfaces – such as the metal box of a lift. It is compatible with UV, latex, solvent and eco-solvent printing technologies, and is available in clear or white, matte or gloss finishes. Drytac SpotOn is also suitable for other applications such as wall murals, window graphics and exhibition displays, so an entire project can be printed using the same media.
(Authored by Brad Haupt, Regional Sales Manager, Drytac)
