DLF Brands, a division of the real estate major DLF, launches its first multi-brand retail venture AVE.NEU. The company plans to open 25 outlets throughout the country with an investment of Rs 125 crores in the next three years. Plans are to launch 9-10 stores in the next one year. The new stores will come up in Mumbai, Pune, Chandigarh, Lucknow and Surat. The company’s upcoming multi-brand outlets will involve three formats. The regular store will have an area of 10,000-15,000 sq ft. Meanwhile, the newly opened AVE.NEU store in Delhi will introduce three formats under the AVE.NEU brand – multi-brand big format stores, discount stores and express formats for accessories. This expansion move of DLF Brands will be an added opportunity for the signage companies dealing in in-shop graphics, displays and others related activities.
