Kerala-based digital retail chain myG is aiming at doubling its turnover to Rs 1000 crore in the current fiscal year, with plan to add 25 new stores. The firm with 75 retail units selling electronic gadgets mainly mobilephones, laptops and tablets in Kerala will add the new stores in the southern Indian states, which will make it the first retail chain from Kerala other than jewellery and textiles to venture outside the state. The company has selected Malayalam actor Mohanlal as its brand ambassador who will inaugurate its largest showroom in Kozhikode. Opening of new stores will be a new business opportunity for the signage companies engaging in in-store graphic, branding and other related projects.
