Mukesh Ambani-led Reliance Brands plans to open 4 stores of Italian denim brand Replay this year in India after having won its distribution rights for the Indian market last year. The brand has opened its first store in Delhi/NCR region and aims to open another three outlets in Delhi and Mumbai. The brand’s offerings in the Indian market include a wide range of denim, casual wear, footwear and accessories for men and women. Replay will also be available online exclusively on Reliance’s e-commerce portal AJIO.com. Reliance Brands’ current portfolio of brand partnerships comprises of Armani Exchange, Bally, Bottega Veneta, Brooks Brothers, Burberry, Canali, Coach, DC, Diesel, Dune among others. It operates over 420 stores and 350 shop-in-shops in India. Vibrancy in the retail sector is an added business opportunity for the signage companies involving in in-store signage and branding projects.
