Reliance Brands plans to open stores of Italian denim brand Replay in India after having won its distribution rights for the Indian market last year. The brand has opened its first store in Delhi/NCR region and aims to open other outlets in Delhi and Mumbai. The brand’s offerings in the Indian market include a wide range of denim, casual wear, footwear and accessories for men and women. Replay will also be available online exclusively on Reliance’s e-commerce portal AJIO.com. Reliance Brands’ current portfolio of brand partnerships comprises of Armani Exchange, Bally, Bottega Veneta, Brooks Brothers, etc. Such vibrancy in the retail sector is new business opportunity for the signage companies engaging in in-store signage and branding projects.
