Dell India has planned to improve its sales by setting up more exclusive stores, increasing brand presence and creating consumer awareness. The company, which started expanding its exclusive stores aggressively from April, aims to add 50 exclusive brand outlets in the next two months. Dell India has set up its 150th branded store here. It planned to attract young customers, especially students, to the personal computer (PC) and notebook market. Strategic expansion plan of the company is indeed an added opportunity which signage players can tap to boost their business in in-shop branding, fabrication and installation activities.
