Pune-based Deepak Fertilizers & PetrochemicalsCorporation has ventured into new concept store ‘houslife’. The new store opened at Ishanya Mall in Pune will showcase multiple brands of furniture, furnishings and home accessories. The company has invested over Rs 10 crore for this venture. The store will house over 32 domestic as well as international brands with over 2000 products. Also, the company is targeting business of Rs 20-22 crore in the next three years to break even the expenses. Such surge in the retail sector with the opening of new format stores will be an added advantage for the signage players dealing in projects on in-shop displays, designs and other related activities.
