Forevermark, the diamond brand from De Beers Group of Companies, is planning to set up 130-140 retail outlets in the country by 2013-end. The company intends to open 130-140 doors (retail outlets) by 2013 end. At present, De Beers has partnerships with 85 retailers in the country and is present in 13 cities. A change being seen in Indian consumer was that they were keen to have daily ware diamonds. The brand announced its launch in Kerala by associating with Sunny Diamonds, known for its unique blend of traditional and contemporary designs, and unveiling a new collection. Such expansion of De Beers in retail presence would bring in fresh business activities for the signage players engaging into in-shop displays.
