Electronics retailer Croma is set to add 100 stores by the end of the next financial year, its highest-ever yearly store addition. The move comes at a time when sales of home appliances, laptops and other electronics remained strong as the pandemic drove demand for washing machines and large-screen TVs. Croma is operated by Infiniti Retail Ltd—a wholly owned subsidiary of Tata Sons Pvt. Ltd. The company operates a multi-brand retail chain of consumer electronics and durables. The retailer is also working towards improving its website and online delivery services as more retailers build digital capabilities owing to a rapid shift in shopping behaviour this year. Croma’s new 100 retail stores will open up new business opportunity for the signage companies whose activities involve in in-store branding and such projects.
