Croma is looking to open a dozen more stores this financial year. In April, the first month of 2015-16, it launched three stores. Two more are being readied for launch in a month or so. The company has budgeted for around 10 new stores in FY16 but might exceed that, depending on the quality of location and store layout, if they get the right rental. About six percent of the company’s overall revenue comes from its private labels; in home appliances, the share of revenue is 25 percent. Such move of the company will bring a fresh business opportunity for the signage companies dealing in in-shop designs, displays and related activities.
