For the last few years, Croma has been adding around 10 to 12 stores annually, and in the rhythm in FY19 the company is planning to open around 20 stores of around 10,000 sq ft each. At present, the company has 111 stores operational in the country compared to 97 stores in FY17. The company is experimenting with a new format ranging between 1,500-2,000 sq ft known as Gadgets of Desire, and the store will have products like mobiles, accessories, games, music, among others. Opening of new format Croma stores is an added business opportunity for the signage companies engaging in in-store branding and graphic projects.
