Omni-channel electronics retailer Croma from the Tata Group launched its branch showroom in Sholinganallur, Chennai which is its 300th retail outlet in the country and 19th in Tamil Nadu. Croma has been expanding its footprint in Tier-II and III towns to reach more people and be more accessible basis demographic evaluation and economic drive and the availability of the warehouse in that target market. Croma launched around 100 new stores in 2022 and plans rapid expansion in the next FY. This rapid retail expansion move of Croma is a fresh business opportunity for the signage companies engaging in in-store branding and related graphic projects.
