Croma, consumer durables and electronics chain of the Tata Group, is looking to open a dozen more stores this financial year. In April, the first month of 2015-16, it launched three stores. Two more are being readied for launch in a month or so. The company has budgeted for around 10 new stores in FY16 but might exceed that, depending on the quality of location and store layout, if they get the right rental. About six per cent of overall revenue comes from its private labels; in home appliances, the share of revenue is 25 per cent. Croma’s big move to open more than 10 stores this year will be an added business advantage for the signage companies dealing in in-shop displays, designs and related activities.
