Infiniti Retail’s Croma, a wholly-owned subsidiary of Tata Sons Pvt Ltd, is targeting to add more new physical stores by the end of this financial year. The firm is operating a multi-brand retail chain of consumer electronics and durables. At present, Croma operates over 175 stores. It is also working towards improving its presence online with mobiles, electronics and appliances continuing to top sales on online marketplaces such as Amazon and Flipkart. Now on the digital side, the company has seen acceleration this year because we had to hurry up in order to play catch-up with its online friends. However, signage companies with the knack of in-store signage and graphic projects will find Croma friendly on the flip side of the company’s plan to add more physical stores by end of this fiscal.
