Croma, the consumer durables and infotech (CDIT) chain of TATA, is getting into a new retail format to offer best-selling products from its stores. The company also plans to set up shop-in-shops inside Star Bazaar, the hypermarket chain of group company Trent, to boost revenues. The stores under the new format are called ‘Croma’ and will be of 4,500-6,000 sq ft in size. The chain already has Croma Megastore (8,000-12,000 sq ft) and Croma Zip (less than 3,000 sq ft). The chain plans to set up eight stores under the new format in the coming months, including three in Chandigarh, Panchkula and Mohali in two months. Voila! Croma will make the business of those signage majors involving with POP signage and others as such mega expansion will be benefited them in different aspects.
