Crocs has terminated its exclusive franchising agreement for India with Chogori Retail and will now partner several companies, instead, to open retail stores in India. Crocs, a footwear brand mostly known for colourful rubbery clogs with holes, entered the country in 2007 through a joint venture with Chogori Retail which was later changed into franchise operation. The company feels that opening just 30 stores in the last eight years doesn’t justify the true potential for a large market like India. It plans to open around 60 stores in the next three years apart from pushing its online initiative that already accounts for over 10 percent of sales in less than a year of its ecommerce entry. Such expansion plan of the company in the retail front will definitely boost the business opportunity of the signage companies dealing in in-shop displays, designs and related activities.
