Cotton On in collaboration with Apparel Group has set to open 40–50 new stores over the next five to six years in major cities in Delhi-NCR. The stores are designed for reaching to young consumers through physical and digital retail in omni-channel. The 40–50 stores are planned to open within the next five to six years. With initial expansion focusing on Delhi-NCR, the stores are planning plans to expand into other major cities and Tier-II locations. The stores will feature Cotton On’s core fashion and lifestyle brands, targeting India’s young, and premium-buying demographic. Cotton On’s such mega expansion plan is a big business opportunity for the signage companies engaging in in-store graphics, designs, displays, POSM solutions, etc. (PHOTO: ET Retail)
