Costa Coffee eyes aggressive expansion plan

After five years of its debut in India, Costa Coffee has achieved operating profit at the enterprise level. The UK-based retailer, which entered India in 2005 through the Jaipuria Group as its master franchisee, has already drawn up an aggressive expansion blueprint, under which it plans a four-fold increase in the number of stores in the next three years. The current number is 75. The plan is to aggressively open new channels like presence in airports, multiplex among others. The coffee chain is also opening bigger stores with an increased average size of 1300 sq ft from 1000 sq ft earlier, to accommodate more customer footfall. Such mega expansion plan of the company will deliver a new business opportunity to those PSPs, fabricators, sign-makers and others associated with retail stores. 
 

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