Luxxuberance, a luxury concept store designed to create a dreamscape for shoppers, is planning to open 40 standalone stores across India in the next three years. Most of these stores, a mix of company-owned and franchise outlets, will open in metros and tier I cities. They will be established in high street zones, premium retail hubs, and key airports. Luxxuberance opened its first flagship boutique in Mumbai in 2018 and currently has a chain of stores in Mumbai, Thane, Pune, New Delhi and Guwahati. The stores offer major international brands like Kenneth Cole, Bebe, BCBG Max Azria, Elle, Juicy Couture, Steve Madden, Tonino Lamborghini, Furla, among others. Unveiling of new high-end Luxxuberance stores will be a new business opportunity for the signage companies engaging in in-store branding and graphic projects.
