Color Pencil, an integrated early learning and children’s content company, has opened what it describes as India’s first kids experiential learning store min Chennai. The new flagship store of the company is located at SKYHUB on GST Road, Kilambakkam, Chennai. The flagship store has been designed as a physical space focused on hands-on and play-led learning. It brings together curated learning zones, interactive activities, and discovery-based formats aimed at children and families. The launch also coincides with the unveiling of Color Pencil’s new brand identity. The Chennai outlet is the first of six experiential stores the company plans to open in major Indian cities over the next two years. Such retail expansion move is part of Color Pencil’s strategy to extend learning formats beyond classrooms and digital screens. With such vibrancy in the retail domain is an added opportunity for the signage companies whose activities evolve in execution of retail display systems and in-store POSM solutions.
