Online lingerie brand Clovia is planning to open around 75 offline stores across the country by the end of the financial year 2021, a move that will see the brick and mortar channel contributing more than 30 percent to the company’s overall revenue. At the moment, Clovia has 12 retail outlets spread across Delhi-NCR, Gujarat and West Bengal and offline contributes to around 20 percent in the online player’s top line. Currently around 20 percent of its revenues come from the offline channel. The increasing vibrancy in the retail sector with the unveiling of new physical stores by high-end brands like Clovia is new business opportunity for the signage companies engaging in in-store projects.
