Premier D2C fashion brand Clovia has opened its first exclusive brand outlet in Gurugram. The store is located at DT Mega Mall on MG Road, and houses the complete range of Clovia’s lingerie, sleepwear, and activewear as well as the newly launched Skivia range of personal care products. The brand currently has 40 exclusive brand outlets in the country and has been diversifying its product range along with aggressive offline expansion plans for H2 2022. 757 sq ft Gurugram store is part of the company’s nationwide expansion plans to open 150 EBOs by the end of this year. Clovia has plans to open 150 more such stores in future. Such retail expansion move of the company will be an added business opportunity for the signage companies engaging in in-store branding and graphic projects.
