American casual dining restaurant chain Chili’s American Grill & Bar is set to open doors in Hyderabad. Located at Banjara Hills, the restaurant is widely acclaimed to be a quintessential Southwest American cuisine. The first outlet of the restaurant chain was opened in 1975 in the city of Dallas inspired by the legendary Terlingua Chili Cook-Off. With its presence in over 32 countries, Chili’s American Grill & Bar forayed into the Indian market in mid-2009 with the launch of its first outlet in Mumbai. Following this launch, Chili’s American Grill & Bar made way to Hyderabad with its first outlet in 2010 at Inorbit Mall, Madhapura. This is a golden business opportunity for the signage companies engaging in in-shop branding, designs and related activities in the sector.
