Indore-based tea chain Chai Sutta Bar known widely for serving tea in cups made of mud (kulhad) has opened a new outlet at Surat in Gujarat. This is part of its aggressive expansion plan. Surat is known as the City of the Sun, and drinking tea in kulhad with the sun enhances the taste of chai. The chain of tea outlets was started in 2016 by Anubhav Dubey and Anand Nayak. The duo was later joined by Rahul Patidar. The chain operates on the concept kulhad tea in a bar-like setting. Opening of such indigenous and traditional tea outlets in new cities is a new business opportunity for the signage companies engaging in in-store branding, displays and such applications.
