Cafe chain Chaayos is looking to step on the gas as it aims to double its store count in the next six months. The Tiger Global Management-backed homegrown tea cafe chain is currently present in 37 stores across Delhi, Gurugram, Noida, Ghaziabad, Chandigarh and Mumbai. With 80 per cent of Chaayos’ revenues coming from its offline stores, an extensive offline presence will help the company chip away at the dominance of other coffee chains. But the aggressive expansion will follow a partnership or franchise model that looks to trim the capital expenditure involved in the process. The Delhi-based company is looking to partner with property owners to lease the store space along with the fittings in a bid to bring its capital requirement down to zero. This strategic move of the company is a new opportunity for the signage companies with expertise in in-shop branding, designs and displays.
