Celio, one of the largest French apparel brands, plans to increase local sourcing by six times and double its store count by January 2011 in India. The move will help the apparel brand cut import cost and enjoy a profit margin of 10-12 percent. The French brand, which operates in India with its equal JV partner Future Group, currently sources 3 lakh pieces a year from India. At present, the $1billion menswear brand procures 30-40 percent of its merchandise for the Indian market from textile clusters such as Tirupur, Ludhiana and Bangalore, and imports the rest from France, Bangladesh, Morocco, Mauritius and Tunisia. Expansion of the retail mogul will be an unmatched business opportunity for signage players, such as in-store signage companies, fabricators, PSPs, etc.
