Celio, the French menswear brand, is planning to expand in the southern region in a big way. South is the key region for the company in India with 55 percent of its retail presence and the brand is looking to add 300+ touch points in near future. Kerala is a key market for the company’s growth strategy. Celio, which completed 10 years of operations in India, is also looking at expanding to Tier II and III cities. Such a strategic retail network expansion plan of Celio is a new business opportunity for the signage companies engaging in in-store branding, designs and such tasks.
