Celekt, a new entrant to the mobile retail industry, will set up 500 stores in the South and West India with an investment of Rs. 200 crore. Promoted by Y Guru and R Murali, who have been in the mobile retail and marketing space in the last 20 years, Celekt will kick off its operations by opening two stores, one each in Hyderabad and Tirupati, on March 15. In the first phase, the firm will focus on the South and West before expanding to the North. After consolidating the 200 stores in two years, the company will add 300 in the third year and 200 more in the fourth year. This is a big business opportunity for the signage companies with expertise in in-shop designs, displays and branding tasks.
