The Look Company brings stadium & retail work to commercial and public arena
The Look Company, creators of large-scale visual branding for retail, sport and event environments, has expanded its scope to include […]
Corporate
Burger King rebranded first time in 20 years with new logo
Fast food chain Burger King has unveiled its retro new logo, its first rebrand in 20 years. The logo is
EPSON commits Renewed Global Cooperation
The Statement from Business Leaders for Renewed Global Cooperation was announced as a new policy of the UN in September,
Corel launches latest version of graphics suite
Corel has introduced CorelDraw Graphics Suite X7, the latest version of its flagship graphics suite. X7 suite has been redesigned
Fisher Textiles added GF 901 Glossy Canvas to its fabric line
Fisher Textiles has added GF 901 Glossy Canvas to its line of Grand Format fabrics designed for latex, solvent and
Lifestyle brands landing at airports
With modernisation making various airports attractive destination for retailing, many lifestyle brands including Swarovski, Hidesign and Satya Paul are now rushing to set up outlets to tap the rising air traffic volume. Airports are one of the most promising sectors for retail development in the country. Today every premium brand is keen on participating in the airport’s retail zone, primarily because there has been a transformation in major airports. Swarovski currently having retail outlets at the Hyderabad, Mumbai and New Delhi airports is planning to add more outlets at the capital’s airport apart from targeting others, including Bangalore. Among the top destinations for retailers are the international airports in New Delhi, Mumbai, Hyderabad, Bangalore and Chennai. Arrival of huge lifestyle brands makes airport a right destination for in-store signage companies as well as sign makers/suppliers, print providers, etc.