RIP software specialist Caldera has announced the launch of Caldera WebShop— a new e-commerce offering that will enable PSPs to go digital by creating a bespoke storefront, which can be integrated into a streamlined web-to-print solution. WebShop has been created in response to a digital transformation trend that has been accelerated and intensified as a result of the COVID-19 pandemic. Available now, the solution on offer is a low-cost bundled services product to enable digital printing, short runs and restoring as businesses move to a new way of working. The driving force behind the WebShop initiative is to enable Caldera users to run their businesses with a reduced level of social interaction. Lockdown and social distancing has resulted in a surge in demand for online services, and being able to fulfill this demand will be critical for businesses to thrive, particularly for textile and direct-to-garment printers.
The e-package includes a wide range of complementary features that allows users to shape their digital transformation in a way that suits their business. Key among these are the customizable online product catalogues, graphic templates and premium themes for personalized storefronts. PSPs can further tailor the WebShop to their needs by creating their own categories within the customer database management suite, as well as within the sales portal, from where orders, invoices and shipping are managed. WebShop comes with an advanced dashboard that allow the sales and production teams to track orders and jobs as they happen, as well as a range of reporting options which can include user-specified customer information.
