Cafe Coffee Day (CCD), owned by Bangalore-based Amalgamated Bean Coffee Trading Company, would increase its total outlets to 1,100 by the end of March 2011. The number would touch 2,000 in three-four years. Each outlet would need an investment of Rs 10-15 lakh implying a total investment of over Rs 100 crore. CCD was looking at new formats of outlets including lounges, which are bigger in size. Increasing of CCD outlets at regional level would bring a new opportunity to the signage players dealing in the brew outlet segment or in-store displays.
